19
Mar
2010
Freeze Your Head
The brilliance behind ThermaHelm’s design is it’s simplicity: Upon impact, the helmet triggers a chemical reaction that cool’s the rider’s head, reducing swelling. Motorcyclists with head injuries are at serious risk of death — a danger only hastened by a helmet that acts like oven insulation. ThermaHelm buys precious time in the race against blood rushing to the brain. To boot, its sleek look will help you keep your Steve McQueen-coolheadedness at all times. Buy a helmet from them, or send yours in and have it retro-fitted with the life-saving technology in a matter of days ($475; thermahelm.com).
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